(a) Product innovation

Flavouring preparations are allowed to accommodate industry innovation. The CFIA amendments allow the use of flavouring preparations in beer with a mandatory declaration on the label as part of the common name. This clearly identifies to consumers that flavouring preparations were added to a beer.

Product innovation is supported, particularly at a time when the market for flavoured products is growing.

(b) Removal of duplication of standards

The standard for ale, stout, porter and malt liquor is repealed in its entirety to eliminate the duplication with the beer compositional standard, as it allows for the same ingredients as beer. This duplication is viewed as creating unnecessary labelling complications for brewers. The amendment results in one standard for all beer styles.

(c) Provision of clearer and more objective measures of standard to maintain the integrity of beer

The current standard requires beer to “possess the aroma, taste and character commonly attributed to beer.” This requirement is removed to promote innovation and flexibility to meet the changing tastes of consumers. It is replac