B. Qualitative impacts

Positive impacts

For the beer industry:

• Accommodates product innovation.
• Provides clarity in the use of ingredients and food additives to avoid confusion.
• Provides clearer and more objective measures of standard to maintain the integrity of beer.
• Supports innovation and product development.
• Removes duplication of standards.

For Canadians:

• Enhanced labelling information to assist consumers with food allergies, celiac disease or sulphite sensitivity in making informed choices.
• Prevention of accidental ingestion of beer containing food allergen sources, gluten sources, or added sulphites by individuals with sensitivities to those substances and reduction in adverse reactions.
• Reduction of time required by beer consumers with beer ingredient sensitivities to search for information.
• Improved quality of life for beer consumers with ingredient sensitivities and their families.
• Improved confidence among consumers due to consistent application of the labelling requirements across all prepackaged foods and simplified educational messaging to consumers on enhanced labelling.
• Wider range of products available which will be considered as beer.